LINDA CHANG

Principal

Linda is based in Shanghai and manages our operations in China.  She joined Rouse in 1999 to establish one of the first licensed privately-owned trade mark agencies in China. She has been a partner of Rouse since 2004.

Linda has handled trade mark cases of all types, and has a reputation for the aggressive interpretation of both regulation and practice. Among her wins, she counts registering the 'Burberry check'; GlaxoSmithKline's well-known 'S-bend' toothbrush shape (one of China's first three-dimensional trade marks); and Johnnie Walker's 3D bottle shape; and securing 'well-known' trade mark status for JAGUAR (cars), DOVE (chocolate), Zwilling (cutlery), Castrol (lubricant) and Mr. Muscle (a household cleaning product).  She is also experienced in the resolution of domain name disputes and has acted as a UDRP panellist since 2006. She is an active member of the International Trademark Association (INTA) and publishes widely on trade mark and related issues.

T:   +86 21 3251 9966 ext. 3101

E:   lchang@rouse.com

  • Linda Chang