A strategic consultancy helping you...

MAXIMISE VALUE FROM INTANGIBLE ASSETS IN

FAST MOVING MARKETS

 

Making sense of your intangible assets

The majority of your business value comes from intangible assets. These include your brand, technology, trade secrets, data, content, processes and relationships: what we call intellectual assets. They lie at the core of creating your competitive advantage. Managing these assets to maximise value in fast moving and emerging markets requires a fresh perspective. This is where we can help.

Our Services

Over 25 years of experience in fast moving markets has taught us that success requires much more than a narrow view of legal IP rights. We bring a deep understanding of the relationship between business functions and how they must be aligned to realise value from your business’s intellectual endeavours. The resulting intangible assets behave differently in fast moving markets, driven by different legal, regulatory, political and commercial landscapes. We help you derive maximum value from these assets from China and South East Asia to the Middle East.

We help you to

Understand the market

providing analysis and insights on the
opportunities and risks that will inform your intellectual asset strategy.

Align internally

ensuring your intellectual assets,
structures, stakeholders, systems and processes are optimised to deliver your strategy.

Participate in the market

in a way that minimises risk and
maximises opportunity to derive maximum value from your intellectual assets.

UNDERSTANDING THE
TECH LANDSCAPE

Deep insights into the evolving marketplace and how your competitors are responding is critical to a well-informed strategy.

Services include:

  • Legal, political and regulatory advice

  • Innovation ecosystem landscaping

  • Value chain analysis

  • Stakeholder mapping

  • Collaboration model analysis

ASSESSING BRAND RISK

Managing brand risk in fast moving markets requires a deep understanding of the different ways the market, your competitors and intellectual assets behave.

 

Services include:

  • Brand interference analysis

  • Adversary ecosystem mapping

  • Infringer value chain analysis

  • Government stakeholder mapping

  • Trade secret risk assessment

 

INTELLECTUAL ASSET
EVALUATION

As intellectual assets represent a growing proportion of business value, it is essential to identify, understand and evaluate them correctly.

 

Services include:

  • Innovation capture

  • Innovation process optimisation

  • Technology portfolio optimisation

  • Intellectual property valuation

  • Trade secret management

OPTIMISING BRAND ASSET VALUE

Effective alignment of brand-related intellectual assets across business functions is critical to maximise their value.

 

Services include:

  • Internal stakeholder engagement

  • Brand portfolio optimisation

  • KPI setting

  • Vendor management

  • Competitor portfolio benchmarking

 

MARKET ENTRY AND DEAL STRUCTURING

The right legal structures and optimal commercial deals are vital to deliver on your ambition in market.

 

Services include:

  • Market entry legal structures advice

  • Deal structuring and negotiation tactics

  • Regulation and risk mitigation analysis

  • Technology due diligence

  • IP licensing and acquisition

MANAGING BRAND
INTERFERENCE

Understanding how your business builds brand equity is essential to delivering brand protection that maximises commercial impact.

 

Services include:

  • Enforcement strategy development

  • Enforcement impact assessment

  • Strategic litigation

  • Lobbying and policy engagement

 

Principal, London

Tim Smith

Principal Consultant, Dubai

Jacqueline Hooper

Senior Consultant, London

Holly White

We work with multinationals, fast growing innovative companies and universities, supporting a diverse range of stakeholders including c-suite executives. 

Contact Us

Rouse Consultancy

consultancy@rouse.com

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